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HOME MAGAZINE
Our unique, multichannel advertising and editorial mix provide a valuable link between consumers seeking information on home and affluent lifestyle-related topics and local businesses interested in a more focused, value-added marketing option.
Distribution
We reach more than 200,000 affluent households through our annual mailings (The average annual circulation is 100,000 in each market). We direct mail to affluent, single family homes and supplement our distribution with racks at more than 150 retail and restaurant locations, luxury showrooms, real estate offices, doctor’s offices and other waiting room areas. Our accompanying online magazine reaches thousands more readers each month.
Targeted Direct Mail
More than 20,000 copies of each issue (10,000 per market) are mailed to affluent homeowners with a targeted income and home value. Copies are also mailed to homeowners who have purchased their homes in the past year regardless of income and home value.
Mass Distribution
Racked - Available at more than 150 local retail and restaurant locations, shops and luxury showrooms
Lobby Copies - Hundreds of copies of each issue are circulated to doctor’s offices, salons and other waiting areas for maximum repeat readership and pass-along effect.
Newcomer Packets - Distributed to local realtors and builders, city offices and the Chamber of Commerce for newcomers to enjoy.
Online
Tens of thousands of people visit our website to read our magazine’s online version, learn more about our advertisers and use our interactive tools. We also utilize the strength of several social media outlets.
Readers
Our readers are conscientious, diverse homeowners who have a strong sense of place and a desire to wrap their lives in comfort and beauty, tailored to their individual needs and personal style. They value their homes and the surrounding community and want inspiring tips on every aspect of home life, from flower gardens to furnishings, technology to art, tabletop to outdoor living spaces. These men and women are active and well-education, and their homes are among their top priorities.
55% female, 45% male
96% homeowners
Household income of $100,000 or more
94% attended college
33% plan to move or buy another home
46% are planning remodeling or
home improvement projects72% are planning landscaping,
lawn or garden projects32% own a vacation home or other real estate
WLNI
WLNI is an award-winning News/Talk station launched in 1994 as the Lynchburg area’s first FM Talk radio station. It features many top nationally syndicated shows along with more than 30 hours of local programming each week. Broadcasting on 105.9 FM, WLNI can be heard in the city of Lynchburg, its surrounding counties of Amherst, Bedford and Campbell, and at Smith Mountain Lake. Listeners can also hear WLNI anywhere by streaming it digitally on our app, on WLNI.com and on various social media and podcasting platforms.
Who is listening?
WLNI reaches the key demographic of highly-educated, high-income-earning adults. According to Nielsen, News/Talk is the most listened to radio format of adults 18+. And radio as a platform reaches more Americans each week than any other medium including smartphones, TV, TV-connected devices, PC’s and tablets.
Local Matters
The local emphasis is what makes WLNI truly special. On The Morningline, Mari White and Brian Weigand talk with and about local newsmakers, local business owners, local organizations and local events. On The Sportsline, Dennis Carter and Rich Roth shine a spotlight on local athletes in the Lynchburg area. The Best of the Burg and The HOME Show also feature local business owners. With so much local programming, WLNI is truly invested in the Lynchburg community.
87% of people either agree or strongly agree that “one of radio’s primary advantages is its local feel.”
Top National Shows
WLNI proudly airs 3 of the Top 4 programs in the Talkers Magazine “Heavy Hundred” - a list of the most important radio show hosts in America. Sean Hannity and Dave Ramsey hold the top two spots with Brian Kilmeade now at #4. Joe Pags and George Noory are also ranked in the Top 15, and Dan Bongino made his debut at #35 and is sure to continue to climb fast.